CoolriteEMS (legally Coolrite Refrigeration Inc.) is a Bay Area family-run commercial refrigeration company headquartered in Burlingame, CA. The trade has been in the family for three generations — since 1990, when Manuel's grandfather opened the original shop. Today Manuel pairs three generations of field craft with the smart EMS controllers we engineer ourselves.
Three generations of the same family on Bay Area commercial refrigeration trucks — now led by Manuel Nazerian.
Manuel grew up in the family refrigeration trade — the third generation to walk Bay Area commercial service trucks. His grandfather opened the original Bay Area refrigeration shop in 1990; his father took over and grew the operation through the 2000s. Manuel relaunched the company as Coolrite Refrigeration Inc. to bring three generations of hands-on craft together with modern smart EMS monitoring. Today he personally backs every emergency dispatch escalation. Lives in Burlingame, has worked on walk-in coolers at over 1,400 Bay Area businesses.
Connect on LinkedInRuns dispatch, customer experience, and the CoolriteEMS Smart Controller platform. The reason your alarm reaches a real human within 60 seconds — and the reason the controllers learn from every cycle.
Three values guide every dispatch, every estimate, and every repair we send out the door.
When your walk-in cooler dies on a Saturday night, your inventory clock starts ticking immediately. We answer the phone, we dispatch a technician, and we don’t leave until you have a clear path back to operational. No upselling, no scare tactics — just an honest fix and a written health-score report.
If a competitor quotes you a \$40,000 compressor replacement, we’ll diagnose it first — and if the actual fix is a \$340 expansion valve, that’s what we’ll do. Our family name is on every invoice, and three generations of customers tell us that’s why they keep calling us back.
Every technician we send rolls out with full authority to fix the problem, source the right parts, and stand behind the work. No call-center handoffs. No “I’ll have to check with my supervisor.” The person on your roof is empowered to solve it — because they own the outcome.
Coolrite is the modern chapter of a family refrigeration trade that started in the SF Bay Area in 1990. The names on the door changed across generations. The standards on the truck didn’t.
A Bay Area refrigeration shop is founded by Manuel’s grandfather — one truck, walk-in cooler repairs, hand-written invoices, and the work ethic that still runs the company today.
Manuel’s father takes the helm, expands the technician roster, and builds the customer relationships that anchor Coolrite’s reputation in San Francisco, Oakland, and the Peninsula.
Manuel relaunches the family trade as Coolrite Refrigeration Inc. and adds the CoolriteEMS Smart Controller platform — pairing three generations of hands-on refrigeration craft with real-time monitoring and 24/7 SMS alerts.
Same family. Same trucks roll out of the same yard. Different name on the invoice — same standards on the job.
Two Coolrite brands, one family. For traditional commercial refrigeration repair & install (walk-ins, reach-ins, ice machines, supermarket racks), visit our service-company site at coolriteref.com. This site (CoolriteEMS.com) is the home of our smart EMS monitoring platform and 24/7 emergency refrigeration service.
Every dispatch is staffed by an EPA Section 608 certified refrigeration technician — not a general HVAC tech.
12 years commercial refrigeration. Walk-in cooler specialist. Based in San Jose.
Compressor & controls expert. Sacramento route lead. EPA 608 Universal.
Ice machine & restaurant equipment. Bilingual EN/ES.
Photos updating soon. Until then, you're seeing our team's initials and real bios.
For 20 years we watched the same problem happen at our customers' walk-in coolers: a compressor failed on a Friday night, no one knew until Saturday morning when the produce was warm, and $30,000 of inventory was already gone.
The repair was easy. The loss was avoidable. The technology to prevent it existed for big-box grocery — but nothing affordable for a 4-walk-in restaurant or a 2-walk-in winery.
So we built our own. The CoolriteEMS Smart Controller connects every walk-in cooler, freezer, ice machine, and compressor to a real-time monitoring platform that texts a real human technician the moment temperature, current draw, or run time drifts. We back it up with 24/7 emergency repair service across the Bay Area and Sacramento. Same technicians, same trucks, same family — just better data.
Free diagnostic phone call. Average answer time: under 60 seconds.
Call (415) 640-7951