Privacy Policy

How CoolriteEMS collects, uses, and protects the personal information you share with us.

Effective date: August 25, 2026

CoolriteEMS respects your privacy and is committed to protecting the personal information you provide to us. This Privacy Policy explains how we collect, use, and protect information when you visit our website, contact us, submit an advertising or lead form, request information, or use our services.

Information We Collect #

We may collect information that you voluntarily provide to us, including:

We may also collect basic technical and usage information when you visit our website, such as browser type, device information, IP address, pages visited, and website interaction information.

How We Use Your Information #

CoolriteEMS may use the information we collect to:

Facebook, Instagram, and Other Advertising Platforms #

If you submit your information through a CoolriteEMS advertisement or lead form on Facebook, Instagram, or another advertising platform, we may receive the information you choose to provide, such as your name, email address, phone number, and company name.

We use this information to respond to your request, provide information about CoolriteEMS, arrange demonstrations or consultations, and follow up regarding our products or services.

The advertising platform may separately collect and process information according to its own privacy policy and terms.

Cookies and Analytics #

Our website may use cookies, analytics services, advertising technologies, or similar tools to understand website traffic, measure advertising performance, and improve the user experience.

You can control certain cookies through your browser settings and, where available, website privacy controls.

How We Share Information #

CoolriteEMS does not sell your personal information.

We may share information with service providers that help us operate our website, communications, customer service, analytics, advertising, or other business functions.

We may also disclose information when required by law or when reasonably necessary to protect CoolriteEMS, our customers, or others.

Data Security #

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

Data Retention #

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, our legitimate business needs, and applicable legal requirements.

Your California Privacy Rights (CCPA / CPRA) #

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), gives you specific rights regarding your personal information:

How to exercise your rights: Email us at info@coolriteems.com or call (415) 640-7951 with the subject line "California Privacy Request". We will verify your identity before processing (typically by matching the request to information already in our records) and respond within 45 days as required by law. You may designate an authorized agent to make a request on your behalf; we will require written proof of authorization.

Categories of personal information collected in the past 12 months (CCPA categories):

Sources: directly from you (forms, phone, email), automatically from your device/browser (cookies, analytics), and from advertising platforms (Facebook, Instagram, Google) when you interact with our ads.
Business purposes: respond to your requests, provide services, security, fraud prevention, measure advertising performance, and comply with law.
Categories of third parties we share with: service providers (hosting, email, analytics, advertising platforms) acting on our behalf under contract. We do not sell your data.

Do Not Sell or Share My Personal Information #

CoolriteEMS does not sell personal information and does not share personal information for cross-context behavioral advertising as those terms are defined under the CCPA/CPRA. Because we do not engage in these activities, we do not offer a separate "Do Not Sell or Share" link — but you can still contact us at any time to confirm this or to make any other privacy request.

Do Not Track Signals #

Some web browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activity tracked. Because there is no industry-standard interpretation of DNT signals, our website does not currently respond to DNT browser signals in a specific way. Regardless of DNT, we do not sell your personal information and we honor the privacy choices described in the sections above.

Your Privacy Choices #

Depending on where you live, you may have rights regarding your personal information, including the ability to request access to, correction of, or deletion of certain personal information.

You may also ask us to stop sending marketing communications. We may retain information when necessary to comply with legal obligations, resolve disputes, prevent fraud, or enforce agreements.

Children's Privacy #

CoolriteEMS services are intended for businesses and commercial users and are not directed to children under 13. We do not knowingly collect personal information from children under 13.

Changes to This Privacy Policy #

We may update this Privacy Policy periodically. When changes are made, the updated policy will be posted on this page with a revised effective date.

Contact CoolriteEMS #

If you have questions about this Privacy Policy or would like to make a privacy-related request, please contact CoolriteEMS through the contact information provided on our website.

CoolriteEMS
Coolrite Refrigeration Inc.
1616 Gilbreth Rd, Burlingame, CA 94010